{"product_id":"creative-advertising-new-edition","title":"Creative Advertising, New Edition","description":"\u003cp\u003e\"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals-namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.\"-Adweek. Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.\u003c\/p\u003e","brand":"Pricken, Mario","offers":[{"title":"Default Title","offer_id":44985874776349,"sku":"9780500287330","price":3.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/3326\/4925\/products\/1682599232.jpg?v=1684543594","url":"https:\/\/shopabilities.ca\/products\/creative-advertising-new-edition","provider":"Shop-Abilities","version":"1.0","type":"link"}